Campaign URL Builder
This tool allows you to easily add campaign parameters to URLs so you can measure
Custom Campaigns in Google Analytics.
How to Use the Campaign URL Builder
Create trackable campaign URLs in three simple steps and measure your marketing success.
Enter Your Website URL
Type in the website address where you want to send people. This is the page they’ll land on when they click your link.
Fill in Campaign Details
Add information about where your link will appear and what campaign it belongs to. This helps you track which marketing efforts work best.
Generate & Copy URL
Click the generate button to create your trackable URL. Copy it with one click and use it in your emails, ads, or social media posts.
Campaign URL Builder for Google Analytics
Build custom campaign URLs quickly and track your marketing performance in Google Analytics. This Campaign URL Builder helps you add tracking parameters to any link, so you can see exactly which campaigns, emails, or ads bring the most visitors to your website.
What is a Campaign URL?
A campaign URL is a regular website link with special tracking codes added to the end. These codes tell Google Analytics where your visitors came from and which marketing campaign brought them to your site.
For example, instead of sharing example.com, you might share
example.com?utm_source=facebook&utm_medium=social&utm_campaign=spring_sale.
This helps you understand which posts, emails, or ads work best.
Why Use the Campaign URL Builder?
The Campaign URL Builder makes it simple to create trackable links without learning complicated codes or making mistakes that could break your tracking.
Key Benefits:
- Track your marketing: See which campaigns bring the most visitors.
- Make better decisions: Know where to spend your time and budget.
- Easy to use: Just fill in a few fields and click generate.
- Error prevention: Automatically formats URLs correctly.
- Save time: Create campaign URLs in seconds, not minutes.
- Works with Google Analytics: Built specifically for tracking in GA4 and Universal Analytics.
Understanding UTM Parameters
UTM parameters are the tracking codes added to your URLs. Here’s what each one means:
- Campaign Source (utm_source): Where the traffic comes from, like Google, Facebook, or your newsletter.
- Campaign Medium (utm_medium): How visitors reach you, such as email, social media, or paid ads.
- Campaign Name (utm_campaign): The specific promotion you’re running, like summer_sale or product_launch.
- Campaign Term (utm_term): The keywords you’re targeting in paid search ads (optional).
- Campaign Content (utm_content): Helps you tell similar links apart, like comparing two different buttons in the same email (optional).
Think of these as labels that help you organize and understand your marketing data in Google Analytics.
Best Practices for Campaign URLs
Follow these simple tips to get the most accurate tracking:
- Use lowercase letters to keep things consistent
- Replace spaces with underscores or hyphens (like spring_sale instead of spring sale)
- Be specific but simple with your names
- Keep a record of the URLs you create for each campaign
- Use the same naming pattern across all your campaigns
When Should You Use Campaign URLs?
Campaign URLs are helpful whenever you share links outside your website:
- Email newsletters and promotional messages
- Social media posts on Facebook, Instagram, LinkedIn, or Twitter
- Paid advertising campaigns on Google, Facebook, or other platforms
- Banner ads on other websites
- QR codes that link to your website
- Links in guest blog posts or partnerships
Start Building Trackable Campaign URLs Today
Create professional campaign URLs in seconds with our Campaign URL Builder. Simple, accurate, and completely ready to use — no technical knowledge required.
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Frequently Asked Questions
What is a Campaign URL Builder?
A Campaign URL Builder is a tool that helps you add tracking codes (called UTM parameters) to your website links. These codes let you see in Google Analytics where your visitors came from, which campaigns they clicked on, and which marketing efforts work best.
How does the Campaign URL Builder work?
Simply enter your website URL and fill in details about your campaign (like the source, medium, and campaign name). The tool automatically creates a trackable URL with the correct UTM parameters. Copy this URL and use it in your marketing materials to track performance in Google Analytics.
What are UTM parameters?
UTM parameters are small pieces of text added to the end of a URL that help track where your website traffic comes from. The five UTM parameters are: source (where traffic originates), medium (how they arrived), campaign (the specific promotion), term (paid keywords), and content (to differentiate similar links).
Is this tool compatible with Google Analytics?
Yes, this Campaign URL Builder creates URLs that work perfectly with both Google Analytics 4 (GA4) and Universal Analytics. The UTM parameters are automatically recognized by Google Analytics to track your campaign performance.
Can I use campaign URLs for social media posts?
Absolutely! Campaign URLs work great for social media. For example, you can track which posts on Facebook, Instagram, LinkedIn, or Twitter drive the most traffic to your website. Just use the generated URL when sharing links on these platforms.
How do I name my campaigns?
Use clear, descriptive names that help you identify the campaign later. Examples include: spring_sale, product_launch_2024, or black_friday. Use lowercase letters and underscores instead of spaces for consistency.
Can I track email marketing campaigns with this tool?
Yes! Campaign URLs are perfect for email marketing. When you create a trackable URL, use "newsletter" or your email platform name as the source, "email" as the medium, and your campaign name (like "january_promo"). This shows you how many people clicked links in your emails.
Where can I see the tracking data in Google Analytics?
In Google Analytics 4, go to Reports > Acquisition > Traffic acquisition to see your campaign data. In Universal Analytics, go to Acquisition > Campaigns > All Campaigns. You'll see which campaigns brought visitors and how they behaved on your website.